Beijing North Phenix Intelligence Technology Co., Ltd. Development Strategy

Beijing Northphenix Intelligence Technology Co., Ltd(hereinafter abbreviated as NORTHPHENIX) is a high-tech enterprise, which based on dealing with civilian and military products., that founded by China North Industries group Corporation (hereinafter abbreviated as CNGC). It is the first limited liability company goes public in domestic after the founding of CNGC . The development of NORTHPHENIX cooperation will not only involve the interests of all owners, but also relate to the implementation of military industrial enterprises new strategy set forth by the Party Central Committee, which is "combining the military with the civilian sectors, and rich the military from the civilian sectors, and supporting the military by civilian sectors". This article apply theory of enterprise strategy management, on the basis of analysis for the exterior environment and organization, such as company policies and regulations, economy, culture, technology, and competition, and for the internal condition from human resources, marketing, producing, financing, and new technology development ability. This article establishes the company strategy orienting, strategy ideas, development strategy and target, through system analysis of SWOT model and strategy assessment matrix. The author propose the strategy of multi-market and the strategy of diversified compete products, and suggest the way to carry out.