The Analysis Of Xiwang Group On The Diversification Strategy

Based on the international and domestic economic situation and development status of related enterprises,through the analysis of the diversified development process of Xiwang Group,this article summarizes the successful experience and the shortage of its development.Some useful improvement strategies and optimization programs are also put forward in this article.It even provides useful suggestions for some enterprises which are implementing diversified development strategy.This thesis is composed of five parts,including six chapters.First,this part introduced the background of the topic,the significance,the research status at home and abroad,contents and methods of research and the technical route.Strategic theory,strategic management theory and diversification theory which are related to diversified development strategy theory are also expounded in this part.Secondly,it introduces the process of diversified development,the case.It definitely includes industrialization stage of development,prototype diversification development stage and typical diversification development stage.Industrialization stage is the start and strategic reserve stage.Xiwang Group accumulated capital and experience during continuously exploring.Inevitably,it also met a lot of problems which most enterprises will meet in the process of development.Diversified development stage includes prototype form stage and typical form stage.Prototype form development stage is also called spontaneous diversified development stage,which is a time when Xiwang Group puts it into practice after started industrialization in order to make the pursuit of survival.Typical diversification development stage is called conscious diversification development stage when Xiwang Group pursued a higher strategic goal and realized the long-term development after stable development.Thirdly,it analyzes the case of diversification about Xiwang Group,including the evaluation of Xiwang Group diversification strategy,the summary of experience and the problems.The diversified development of Xiwang Group achieves four effects:cost reduction effect,comprehensive utilization of resources effect,brand expansion effect and enterprise culture construction effect.There are six pieces of experience of diversified development.They are continuous innovation of human resources management,the continuous optimization of the industrial structure,the importance of technology import and technology innovation,implementing the brand strategy,building a perfect circular economy and financing in many ways.There are also four problems during the implementing of diversified development.They are strategic choice blindness,lack of high-end professional and technical personnel,group control mode failure and brand construction lag.Finally,some optimized suggestions of Xiwang Group diversified development are put forward in this part.It also has the summary and prospect.Recommendations include increasing the feasibility of strategic choice,to find and cultivate high-end professional and technical personnel in many ways,constant innovation of group control mode,further strengthen the brand construction.The implementation of the enterprise diversification strategy is a systematized engineering.It puts forward a whole request in the aspects of the decision-making,the integration of resources,the innovation of control mode,enterprise culture and brand construction...