Research On The Development Strategy Of HYT Group

HYT Group is an electric power industry enterprise group, taking the electric power engineering design, construction and technical advice as main business, complementary with development business related diversification. Company was set up six years, through restructuring, fusion, development process, made outstanding results, now a higher reputation in guangdong province. But in recent years, the electric power system reform, the electric power industry regulatory policies more and more severe, power engineering market further opening more intense market competition; Domestic and foreign economic growth slowed sharply, the electric power industry investment gradually atrophic, enterprise management environment more complex, to the enterprise management mode of the traditional bring bigger impact, enterprise development walk to the crossing, the transformation of enterprise faces unprecedented pressure. HYT Group is a monopoly of the background of the related enterprise of the development of a miniature, very with industry representative. Therefore, the research to the HYT Group has the realistic meaning and reference value.Based on the background of the strategic management theories describing the strategic management in enterprise groups strategic development of research in the application of themes, from the point of view of strategic management of the development strategy of HYT Group, using the modern strategic management tools, through the external environment, the company resources and ability and so on a series of analysis, this paper discusses the influence of the environment policy and market factors driving, pay attention to grasp the enterprise development general laws and the development of the industry rule and actual company, and based on this, puts forward the HYT Group transport development strategy and implementation plans.This article is divided into six parts. First, describing the project research background, the significance, through analyzing the current situation of the study at home and abroad, this paper puts forward the objectives, content, method and technology way, Second, this paper expounds the definition of strategic management and theoretical system, provides the theory basis for the follow-up studies; Third, Through analysis the business scope, scale, development and the existing problems of HYT Group, to study the effect HYT Group business scope, the industry and the market all enterprise strategic behavior of the various external factors; The fourth, from human resources, finance, enterprise management and business etc comprehensive analysis of the influence of the operational activities of the enterprise internal elements of state, the confirmation of the enterprise resources advantage, the advantage and the core expertise ability. Fifth, in the SWOT analysis, based on the analysis of the strategic situation summarized and compared, and clear enterprise group of future HYT strategic choice, work out the enterprise in long-term development strategy, business strategy, strategic functions. Sixth, in the clear enterprise strategy on the basis of the goal, made based on organizational change, performance management, human resources management and marketing management, the strategy implementation plan.