Study On The Integration Of External Relationship Resource Mengniu Merger Ashley

M & A is the current enterprise to enhance competitiveness and market behavior is very common, but in practice, many mergers and acquisitions ultimately ended in failure, this is mainly because the merger is the integration between the two different enterprises, between enterprises in different background, culture, resources, business processes are easily lead to hinder the effectiveness of mergers and acquisitions. The integration of external resources is one of the areas that need to be considered in the process of M & A, which requires both the two sides to deal with the impact and influence of the external resources to the enterprise.It is hoped that the merger of Mengniu and Ashley can achieve the effect of 1+1> 2, through the integration of external resources, and under the condition of mergers and acquisitions isn't ideal.Using of network relationship theory and some important economic theory, and from the merger theory and integration theory, this paper is focusing on the research of the external relationship resource integration about the merger of Mengniu and Ashley, Based on the research on external relationship resource integration of the merger of Mengniu and Ashley, the effect of mergers and acquisitions from financial angle are firstly analyzed, which point out that the financial gain brought by M & A brings great financial pressure. Meanwhile, this paper evaluate the effect of M & A, and point out the deficiency of M & A, based on relation theory and AHP method.On this basis, through the SWOT analysis, the paper put forward the idea of external relationship resource integration, and combined with the impact of mergers and acquisitions factors, propose the model of M & A integration, and selects the appropriate integration model, and obtains the main task of the integration. At last, Combined with the specific situation of Mengniu integration, the paper make depth analysis on Strategic integration, organizational structure integration, and path and measures on achiving financial integrationIn this paper, the following conclusions are drawn:The acquisition of external relations resources through mergers and acquisitions is the necessary condition for enterprise to improve competitive advantage. The effective integration of the external relations resources is the key to the success of M & A, and the quality of the integration work directly affects the resource allocation effect and the overall operating condition of the merger and acquisition. From external relation resource perspective, the research of Mengniu & Ashley provide ideas and experience in the implementation of M & A transactions and management of M & A integration, and also provides a case for reference, gives the corresponding countermeasures and suggestions for the integration of external relations resources after the merger and acquisition of Chinese Enterprises.