Study On Service Marketing Strategy Of XX Power Supply Company

Electric service is of immateriality, simultaneity and fugitiveness. It is impacted by electric supplier, customers and some random factors ease to make some electric consumers unsatisfied. So, study on service marketing system of electric supplier can make clear and correct the problems found in service, avoid customers grievance raised by service problem, gain the satisfaction and loyalty from customers.This paper comprehensive analyze current status, inner and external environment of service marketing, marketing technique equipment and organization structure of service marketing in XX electric company, then bring out the solution to the problems of service marketing:Integrate organization system of service marketing in XX company. Make clear the working guide of "One creation and three Grips", determine to set up "one strength and three advantages" as the target of the company, carry out "two changes’" effectively, Real base on the work thinking of "enterprises follow the market, employees follow the customer" to optimize the company’s service management system, to improve services marketing business processes, to improve service efficiency, and to implement refined management and construction standardization within the company. This can help companies to adapt the development and changes of power market more, to really implement "four services", and to integrate services marketing organization for company.Improve service sense and service level of marketing staff. The quality of enterprises directly is affected by the quality of its employees. So XX company must pay attention to staff training to improve the quality and service levels of the employees. To establish a market-oriented employment mechanism within the company is to choose and use talented people properly, to strengthen personnel training, and strive to set up a service marketing team to meet the needs of developing new market and create service marketing methods for the company. XX should improve service sense and service level of marketing staff through hiring qualified marketing personnel, strengthening job training for marketing personnel, establishing effective incentive mechanisms, and developing management system of marketing staff information.Strengthen DSM. XX company must strengthen the demand side management, which can be implemented by three aspects:techniques, management and finance Optimize such processes as power measurement. The company should optimize Business Expanding registering flow, measurement device failure handling flow, the arrears blackout workflow process etc. Provide quality services. The company should introduce modern management mechanism, apply network technique to enhance the level of modernization of marketing, develop marketing quality service, and vigorously strengthen the Customer Service Center, expand service functions of hotline95598to provide quality services.