Research Of Electrical Fees Reclaiming Management Mode On CRM Of Chengde Power Supply Enterprise

Electrical fee is the only resource of income of electrical supply enterprises. Reclaiming of electrical fees is always the focal point of the work of marketing department of electrical supply enterprises. In the background of the gradual deepening of the reform in the power cut-throat competition of power supply is in progress and degree of satisfaction of customers will be taken seriously increasingly by power supply enterprises. Which mode should be taken is becoming more and more important, that can not only ensure reclaiming of electrical fees but also improve degree of satisfaction of customers. This paper mainly classifies customers with multi-tier analysis by building the system of CRM of reclaiming of electrical fees. So that electrical supply enterprises can choose the different tactic of reclaiming of electrical fees for different customers. According to actual situation of power supply bureau of Chengde, this paper summarizes the progress of actualizing of the system on CRM.