The Study Of Core Competence Of Corporation In SIPG Logistic (Ningbo) Co.,Ltd

Currently, Economic Globalization has become an irreversible historical trend and influencesthe enterprises or person in the worldwide, especially for the enterprises in the developing country.For all enterprises, they are given more markets and opportunities, but meet on more intensecompetition and risk. In Freight Forwarding industry, the status is particularly obvious. For themost of the forward company, they have the small scale of operation and market share, have weakcompetitiveness and financing capacity, and lack worldwide network or the network is dispersion.To survive and develop, the Chinese freight forwarding field must participate in the marketcompetition and obtain their core competitiveness. It has been a significant and urgent practicalissue for all Chinese forwarding field.SIPG Logistic (Ningbo) Co., Ltd.(hereinafter referred to as “SIPGL (NINGBO)”) is a freightforwarder invested by Shanghai International Port (Group) Co., Ltd. Mainly focus on YangtzeRiver Delta and offer the professional logistics service for their customers.Its business scope covers eastChina. With the outstanding professional competence, excellent service and brand influence ofSIPGL, SIPGL (NINGBO) get good performance for the last10years, now it has a strategic taskto form unique core competencies. SIPGL (NINGBO) is one sample of The Chinese smallfreight forwarding industry, therefore, the core competitiveness study of SIPGL (NINGBO) will bepositive and practical significant.The famous article,“the core competence of the corporation”,was published on “HarvardBusiness Review” which was entitled by C. K. Palahade and Gary Hare in1990. It mean that thethe theory of core competence of the corporation was first proposed and explained. Though up tonow, people DON’T have a accurate and convincing definition to the theory of core competence ofthe corporation, It has become a consensus that the core competitiveness is the source that thecorporation obtains a sustainable competitive edge.This paper based on the research results of the theory of strategic management and the corecompetitiveness of enterprises, analyses SIPGL (NINGBO)’s external environment (Macroeconomic environment and industry environment) by using PEST theory and Potter "fivecompetitive forces model" theory, analyses SIPGL (NINGBO)’s internal environment (enterpriseresources, enterprise basic ability and enterprise culture) by using the theory of Michael Porter’s Value Chain. It concludes Service Innovation is the core competitiveness of SIPGL (NINGBO)through comprehensive analysis. Then the paper put forward a model and the way to cultivate andupgrade the core competitiveness, so as to provide scientific, effective, practical reference solutionsand Suggestions for SIPGL (NINGBO)’s development.