The Development Strategic Research On W International Freight Forwarding Co. Ltd

International ocean freight forwarding industry is a mature, market-oriented, industry, it's easy to entry. With entry into the WTO, freight forwarding market gradually opened up. Foreign multi-national companies with advanced services, management and operation technology, have swarmed into Chinese foreign trade transport market. Freight forwarding market has shown unprecedented fierce competition. The gradual deterioration of the financial crisis in the United States, caused global economic downturn since 2008, and Qingdao shipping market is facing a severe test. With the deteriorating trading environment in Qingdao, Qingdao agent market showing the new situation: First, Excessive production capacity. A number of sea freight forwarding clients, customers closed, they abandoned goods. And the accumulation of a large number of goods leaded to legal disputes, some freight forwarding companies have no businesses to do. Second, cut-throat competition became more and more severe. Ocean freight forwarding clients are labor-intensive enterprises, the profits is not high. Affected by the economic crisis, the freight forwarding agents keep the prices down, the price war increased. Third, given the reduction in supply, and a lot of sea freight forwarding agents, can not afford a huge labor costs, some companies resorted to layoffs to get to deal with the crisis. Most medium-sized ocean freight forwarding agents are small and weak, rapid decline in the company's business.W International Freight Forwarding Co.Ltd is a typical representative of freight forwarders. Facing fierce competition and poor economic situation above, what development strategies should be taken? How to carry out these strategies? This will determine how to continue to survive and develop. For W's better survival and development in the complexity of the poor economic situation, and for their decision-making of the program can be found. This is why the paper was here.First, the article analyzes W's current situation from the growth of business, financial condition, human condition, and corporate culture, then analyzes the external environment from the macroeconomic environment and industry environment, then use Porter's Five Forces Model and SWOT law to take strategic analysis.The conclusion is:W should strictly control costs and take market segmentation strategy, joint strategy, innovation strategy and talent strategy. Given the specificity of the current economic situation, the papers has in both the short-term perspective of current situation, but also long-term vision of sustainable development.