The Problems And Suggestions Of Tencent Mini-homepage’s Application Communication

Mini homepage is a applications for Internet users to catch information quickly.Themajor network sites and applications take advantage of the mini homepage, to pushinformation, grab visitors’ attention in the first time, and improve vehicle user viscosity.Tencent mini home page is the first one of our coutry, and also has the most userscoverage. Every day QQ users first log in the QQ chat software, the user’s desktopcentral automatically has mini home page. Tencent mini concentrated essence content,snap front page home page points section to show the user the various aspectscomprehensive information, chart, text, video all show in this pop window, will be inwhat’s going on in the world in front of users.With tencent mini homepage’s influence expanded, Sogou and Sohu The majornetwork sites and applications also get it, etc information popup window, grab resourcesdesktop users. Tencent mini page based on the abundant tencent QQ large users andcomprehensive content resources, with the help of desktop resources, created a portal,instant messaging and online advertising spread the application of the new model,through mini homepage promoting comprehensive Internet applications such as instantmessaging and web portal services, bring greater benefits for the carrier. Tencent minihome page itself is an integration of new media, instant messaging and web portal for thecenter with instant messaging, for users interaction communicationAlthough Tencent mini home page has been altered that raise it development.blockclassification is more and more detailed, increasingly rich content, still there are somesimilar lack of user interaction experience and effective brand communication problems,through the analysis and research, identify the nature of these problems, believes thatthere is a big room to improve, tencent mini home page is not only a user browsingtencent tencent mini front page guide window, is the user’s first entrance into the tencentnetwork world. Tencent mini homepage will become increasing tencent brand userstickiness, promote tencent important platform for brand communication toolsThis study as Tencent mini homepage as a case. By analyzing the applicationperformance of Tencent mini homepage,then analysis of Tencent mini homepage in the process of spread application deficiency, from the perspective of practice, put forward thecorresponding improvement Suggestions, hoping to Tencent mini homepage is able toprovide its users more close to the user experience and information services. And websites or softwares can attract more users people, get more business benefits.