Micro-blog Era, Challenges And Countermeasures In Television News Programs

The purpose of this paper is to discuss the new media era, in the face of thisnew micro-blog media impact, as traditional media television, especially theimpact and challenges facing the TV news programs, analysis of TV news programsshould take what strategies and problems. This paper hopes to draw thecorresponding conclusions in the theory of academic level, and give someinspiration to the practice of TV news programs, related practitioners thinkingand pay more attention to. Because of this topic and the Internet is associatedwith a higher degree, some reference data, information and content from the regularsite data.Based on the analysis and discussion of issues, mainly the use of logic andcontent analysis method. For the use of the data needed by the research, carriedout meticulous and statistics.From the blog and micro-blog development, has now become the focus of Chineseacademic circles, the industry and the audience attention. Micro-blog newsinformation communication mode, information released from the point of view, itis made from micro-blog micro-log bloggers to fans, and then to the micro-blogonlookers such a transmission chain consisting of, experienced first released,discussion thread, forwarding, and then released and information receivingmultiple transmission stages. From the location information content, which ischaracterized in that the scene audience for news events, news events to informother users to spread the identity. The characteristics of micro-blog informationcommunication is communication subject, communication wide autonomy, propagationvelocity and the diffusion speed, and micro-blog information can be screened forthe audience. Its functions include: news information dissemination, publicopinion supervision function, between the government and the people to reflectthe aspirations of the people, and gathered the thoughts of the people function.Micro-blog has brought to the TV news program challenges include: change theaudience habits, weakened the TV news programs influence; powerful informationsource of TV news audience; supervision on TV news information release.TV news programs to micro-blog measures are mainly embodied in the interactionbetween TV news programs and accelerate the micro-blog. The method comprises the following steps: acquiring material through the micro-blog for TV news program;let the micro-blog opinion leaders in the TV news program from the form to themicro-blog expression. TV news programs need to include the micro-blog informationdissemination defect avoidance: the problem of fragmentation, false informationor rumors, audience equality imbalance. Including television news program thestrategies should be taken: for micro-blog information dissemination to givepositive guidance; to micro-blog information should be strictly "gatekeeper"; toguide the micro-blog users, improve information literacy; avoid excessivefragmentation information dissemination of.Future, facing all kinds of challenges and impact will occur, television newsprograms need to do is to complement each other, for me, in order to continue todevelop, in cooperation with new media, to create a better information environment.