The Research On Kunming Private Book Publishing Industry

Following the continuous advance of publishing system reform, Kunming private book publishing industry also gets quick developments with the trend of the times of the constant growth and development of the whole country private book publishing industry. It has become the important new forth of Kunming book publishing industry.The private book publishing industry experienced three important stages that are the starting and developmental and improving stages in the past recent decades, and it’s strength improved continually. With the change of the poly of the Party and the state, Kunming private book publishing industry experiences three important stages that are the difficult starting, the stepwise growing and smooth improving stages. In the condition of policy environment becomes more and more loose, Kunming private book publishing industry also obtains large development. A substantial number of entity bookstores emerge gradually, and it’s regional influence promotes greatly. It makes great contributions to the regional economic development, and it forms the private book publishing market that is composed of different types of bookstores, such as retail bookstall sand newsstands, independent bookstores, chain bookstores, wholesale-type bookstores, private bookstores and E-commerce-based bookstores.However, in the process of development, Kunming private book publishing industry also appears diverse problems, such as credibility crisis, diseased operation and management, and the difficulties in financing. At the same time, it’s outstanding problems are the overall strength of the weak, and the serious polarization. These problems seriously constrain the sustainable development of Kunming private book publishing industry.In the condition of the culture industry’s quick development of Yunnan Province and Kunming City, the only route which must be passed of Kunming private book publishing industry is that changing the development train of thought and seizing the opportunity, seeking the compatible development space and exploring the advisable trend strenuously. Kunming private book publishing industry should correspond to the development of the culture industry, and expand service network actively. Kunming private book publishing industry should take the diversified road. It also should play the role of leading the development of the surrounding area and expand the market at home and abroad energetically. Moreover, Kunming private book publishing industry should insist in taking the road of characteristic operation and take the advantage of the new media, and play the role of modern service.Only dealing the existent problems gradually, and capturing the compatible development space and exploring the advisable trend strenuously, can Kunming private book publishing industry obtain the sustainable development.