Font Size: a A A

The Study On The Status Of Hebei Private Book Industry

Posted on:2010-11-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y H WangFull Text:PDF
GTID:2178360302961428Subject:Communication
Abstract/Summary:PDF Full Text Request
With the opening-up of national policy on private sector, the private book industry in Hebei Province had grown by leaps and bounds. At the same time, the private book publishing in particular, supplementary books are more than 20 years of Ebb Tide, was recognized by the publishing industry. Papers thoroughly analysis the book industry in Hebei Province, point out the objective environment of industrial conditions, policies and regulations, economic, in order to survey the private book industry in Hebei from a broader perspective. On the basis of many research and interviews of private book industry, paper meticulously analysis private publishing company in Hebei Province and the private book and cultural companies, including book publishing company's wholesale, retail (individual bookstores, professional bookstore, special bookstore, large bookstores), chain bookstores, the status of the network and the display and analysis of private library and cultural company's size, quantity, type and modalities of cooperation. Point out the problems in the development of Hebei private book industry, contrast with Shandong Zhihong Education Group, explore the gaps of the management of Hebei private book industry, try to find out the reasons for the decline of Hebei private book industry. Finally, Paper gives the solution for the private book store, private book company and government departments:strict self-discipline and adhere to the principles of business integrity; innovative financing channels, and strive for win-win cooperation; go characteristics development road; upgrading the level of product, creating of product brands; implementing of Hebei Book " introduction to, going out "strategy;Reinforce the cooperation with the press, establishment of new model cooperation relation.; reinforce the Government's financial and policy support support.
Keywords/Search Tags:Private book and cultural company, cooperative mode, publish right
PDF Full Text Request
Related items