Research On The New Media Matrix Book Marketing Strategy Of Chinese Private Publishing Enterprises

The change in the age of science and technology has also been accompanied by changes in the media.Nowadays traditional media such as paper media are no longer in a leading position,and new media are replacing them.Today,with a mobile phone in hand,information can be obtained on various portals,APPs and media platforms anytime,anywhere.The transformation of these media also makes traditional marketing methods no longer completely suitable for book marketing strategies.Especially after China's publishing industry is transformed into an enterprise,the traditional publishing units and private publishing units need to compete in the same market environment.But for the private publishing units,not only need to face market competition pressure,but also need to accept the copyright restrictions of the State Administration of Publishing.Therefore,book marketing becomes extra important if private publishing companies want to survive in the cracks.It is reported that the current daily media volume of new media platforms such as Weibo,WeChat and Douyin are in the hundreds of millions.Most publishing units have started to keep up with the trend,lay out a new media matrix for companies,and conduct online and offline marketing for books.To get the best marketing results.This article mainly uses Guomai Culture Media Co.,Ltd.as an example to elaborate the layout of the new media matrix and the analysis of new media marketing strategies in the book marketing process,and compare it with other traditional publishing units.Practice of new media matrix marketing strategy.