Study On Current Situation And Countermeasures Of Children’s Digital Publishing In China

The development of the new media and new technology has brought theprosperity of digital publishing industry. Attention from society, schools andfamilies has promoted the rise of the children’s publishing. The popularity ofinternet and children’s natural sense of intimacy to digital products has broughtgreat demands and rapid development to children’s digital publishing.While the huge demand brings a broad space for development, it alsoshows a series of problems such as the imperfect construction of children’sdigital publishing platform, the lack of high-quality and innovative contentresources, the shortage of compound talents. This research is about thecurrent situation and countermeasures of children’s digital publishing in ourcountry. It shows the status of children’s digital publishing by describing thechildren’s digital publishing development environment, general characteristicsof the children’s digital publishing and the main forms of products. It also putsforward some problems that the children’s digital publishing is facing. It selectsa publishing house which has made great progress in the children’s digitalpublishing, analyzes its publishing philosophy and positioning, resources andstrength, product forms and summarizes the experience that we can learn from.It proposes several suggestions to promote the development of children’sdigital publishing: strengthening children’s digital publishing platform,improving the core competitiveness though contents, establishing childcentered philosophy, strengthening the training of compound talents.