Research On Book Marketing Strategy Of D Press Under The New Publishing Mode

As the continuous advancement of cultural system reform,Chinese publishing industry has entered a stage of sustainable development.While releasing the market vitality of the publishing industry,the industry competition is increasingly fierce.In the process of book transformation from seller's market to buyer's market,more and more publishing houses begin to attach importance to book marketing.Many publishing houses have seized the market share,propagated the brand of publishing houses and promoted the reputation of publishing houses through book marketing.This paper takes the marketing of book publishing industry as the research background,takes 4P,4C,integrated marketing and other marketing theories as the foundation,takes the updated book product composition theory,book pricing theory,metadata value theory and knowledge service value theory as the basis,analyses the environment and conditions faced by the development of D publishing house,and points out the publishing industry faces.The difficulties of slow growth,gradual improvement of environmental policy requirements and intensified market competition also point out the new opportunities and challenges brought by the new policy of continuous improvement.In view of the above background,this paper first puts forward that under the new publishing mode,the integration and development of products will inevitably bring about the integration and innovation of marketing channels,and introduces the development goals and specific improvement measures of its marketing strategy in the light of the actual situation of D Publishing House;through the innovative marketing policies adopted by D Publishing House in traditional ground bookstores and online bookstores,as well as in e-books,e-books,e-books,e-books The paper explores the infinite possibilities of integrated publishing through effective marketing strategies in the fields of audiobooks,communities,audio content and paid-for knowledge programs.Taking the exploration of D Publishing House in deep processing resources("E Zhiyuan" App)and digital integrated publishing("Yue Du Yue Xue" products)as examples,it explores a brand-new marketing model of publishing industry by mining the tremendous value of metadata and knowledge services.In order to promote the "Internet+" process,we can find the position of publishing industry,become a content service provider,transform into content Internet enterprise,and continuously provide knowledge service.The knowledge service mentioned in this paper is not the only transformation path of the publishing industry in the process of upgrading.Publishing institutions should combine their own resource advantages and constantly explore,so as to find more ways to new publishing.I hope this paper can provide some reference for the book marketing of D Publishing House and the whole publishing industry.