| In recent years, the increasingly common phenomenon of empty-nesters, sustained increases in the degree of social concern.2003, Zhao Fang, Xu Yun published in "city empty nester life patterns and social support system analysis" on the Journal of Nanjing Normal University, The first concern of "empty nester" this special groups, At this point, Empty nester related research and media coverage gradually pulled open heavy curtain. On the "China Elderly journal"2003-2012nearly10years all about empty nester is reported as a sample, By analyzing the content of all samples were combing, Combined with the empty nester in China causes and effects, The Chinese government on the implementation of the relevant policies and measures of empty nester and The mainly reported characteristics of "China Elderly journal" in different periods Factors such as, Generally will be " China Elderly journal " reported on the empty nester Divided into four major stages, That is stage of "Brief report, described the current situation", stage of "Found the problem, negative presentation", stage of "Call for humanistic, advocate for social service" and stage of "The country takes seriously, policy advocacy". And refined the image of Empty nester in "China Elderly journal" reported in each stage, That is "The lonely life of the elderly population","Serious safety problems of the vulnerable groups","The strong groups of Call for social care" and "Harmonious society indispensable people" Four image.The study undertook reflection on "China Elderly journal" about the empty nester media image construction, From Cognitive changes of the media, Government policy to advance improvement, the enhancement of social concern and Economic development and political factors and so on, Through analysis the forming reason of change about the media image of empty nester appear in "China Elderly journal". And from the problems found, That is negative reports too many On empty nester, Serious stereotype components in Reports, Report area uneven geographical distribution, The source and the genre is unitary and so on. To solve these problems, The author put forward the objective setting the agenda, Exclude the effect of stereotype, Do more positive reports, Balanced reports of regions and gender, Enhancement of in-depth reports and Humanism and so on. Hoping to improve the report quality of empty nester, Improvement of empty nester’s media image, Better play Media in the solution of empty nester problems and help empty nester’s role. |
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