| Selected Hefei Evening News "and" Jianghuai Morning "which are representative of metropolitan newspapers, the author is trying to answer the question that what is the current status of Metropolis vulgarization?Through analysis, the author found that samples from two studies, the phenomenon of Metropolis vulgarization is not as imaginary as serious, and the proportion of the vulgarization news of two newspapers in recent years decreased obviously. Have to say this is a good sign.From China’s media industry reform, government weaned to the media, the media began to face the market, the implementation of "the nature of the business, enterprise management. The media sector is a rare opportunity in terms of market-oriented way. Government release for media management, making China’s media sector showing a thriving scene. In this opportunity, Metropolis as a new creature appeared in the Chinese newspaper market. News-oriented, face the market, the public property as the three characteristics determines the Metropolis of leisure and fun. This news report means is a positive side, it can narrow the distance between the audience and the newspaper. But excessive softening news especially putting some serious news as entertainment, the newspaper may only be reduced to vulgar. The author tries to clarify the boundaries of news entertainment and news vulgarization. News entertainment stressed the entertainment factor neutral in the news product presentation, is a neutral word; News vulgarization news content vulgar and news performance practices vulgar, and is obviously critical significance with a derogatory term.The first chapter introduces the research background and sort out the results of previous studies, made a detailed study overview, explained the key concepts involved----etropolis and vulgarization. Comprises four main points:the serious incidents reported misconduct; sexual and marriage event the reported misconduct; News Photos improper use; News language violence.Chapter two and the third chapter is the main part of the article. First, according to the definition of News vulgarization, the author made a specific classification of the Metropolis Daily vulgarization. It comprises four main points:the serious incidents reported misconduct; sexual and marriage event reported misconduct; News Photos improper use; News language violence. Then according to content analysis of two newspapers, which including the three years of the newspaper from2010to2012, extracting on the5th,the15th, the25th newspaper for three days as the research sample, analysis the current status of the vulgarization of two Metropolis. I found the Jianghuai Morning and Hefei Evening News compared to involving news vulgar sample number is obviously more. The different characteristics of the two newspapers news vulgarization the Jianghuai Morning sexual preferences to make a fuss, title production vulgar; rather the Hefei Evening vulgar mainly on news reports of violence, mainly involving a large number of violent news. Concluded on the basis of interviews, through interviews of employees, the author attempted to analyze the rooted reasons that the two newspapers belong to one Newspaper Group in the news in a different style concept. At last I raised some suggestions for the Metropolitan development. |
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