The Transformation Of Metropolis Newspapers In New Media Context

In recent years, traditional media has fall into corner, the view that newspaper will be replaced by new media is popular in the world, and metropolis newspaper is the hardest because of the attack by new media. Whether the metropolis newspaper is not well-known by reader, or it is most popular in China, such as Guangzhou Daily and South Metropolis Daily, etc. All of them fell difficult in the new media environment, some of them even rolled in very embarrassed plight.The paper start from the development status of new media and metropolis newspaper, describe the plight of metropolis newspaper due to new media’s attack, then author analyze the reason of metropolis newspaper’s decline from the macro environment, metropolitan development law and internal reasons etc. Noted that the death of metropolis newspaper is inevitable, but only a little of them which have weak social influence and economic efficiency will die, just because of it, the quality metropolis newspaper’s future become healthier and brighter. The real quality metropolis newspaper will not die, and will create new glories in new media environment. Based on it, I have put forward some suggest about metropolis newspaper how to respond to the attack of new media, such as establishment of internet mind, construction of three-dimensional pattern of propaganda, creation of personalized local newspapers, innovation of management, etc. I hope the paper can provide some reference for the transformation of metropolis newspapers in China.