From Communication Studies "5W" Model To Explore The Journalists’ Microblog

Once have a slogan is deeply rooted in the hearts of the people“Weibo change everything and onlookers to change China”,every in the form of a new technology always brings great impact to people’s life and change,The rapid development of microblog and increasingly powerful influence leads the arrival of the era of micro.The spread of microblog has changed the traditional form and information transfer mode,Become one of the most important information dissemination and sharing platform in China.The rapid development of the digital age,more traditional media by the strong impact and challenges from new media,Traditional media began to issued via microblog and access to information in the big event,the public through microblog and share information.At the same time,microblog also provide traditional media transmission and management of new form, traditional media to achieve the news dissemination form and the diversification of business through microblog.Social media brings the new mode of transmission has a huge influence to the Journalists’,microblog immediacy, convenience, make traditional media reporter walked into another new news of the world:First of all,Microblog brings to the reporter news source,reporter through microblog search for clues to the news;The second,reporter through microblog can release news of his own views and opinions in a timely manner;Moreover,reporter can also through the fan comments,at any time to understand the public news demand,The distance between gap with the public.In this paper, the main disciplines of communication studies,combined with a variety of research methods to Journalists’ microblog were discussed,Focus from Lasswell’s 5w communication model to explore the Journalists’ microblog. "5W" is the five elements in the process of the propagation, respectively by the disseminator, the waiters, message, media and feedback.The theoretical structure of the text and ideas:the first chapter introduces the research background, purpose, domestic and foreign literature review, research methods and significance;The second chapter mainly discusses what is the microblog,what is the Journalists’ microblog,Journalists’ microblog classification and characteristics and in the current development of China’s;The third chapter from the four aspects of communication studies "5W" mode to analysis of Journalists’ microblog:interpretation communicators, channel analysis, content analysis and audience analysis;The fourth chapter is Journalists’ microblog communication studies effect analysis,individual value, social value, media value.The fifth chapter is Journalists’ microblog usage behavior analysis of existing problems and made a number of strategic proposals,promote the healthy development of the Journalists’ microblog;In this paper, the last chapter is to summarize the full text.