Microblog's Influence On Chinese Public Opinion Ecology

From the view of public opinion ecology, this is a study on booming micro-blog's influence on Chinese society. The use of empirical methods combines quantitative and qualitative research. The study mainly covers the popular fields and new areas in the booming domestic micro-blog, as well as presents the real picture of "Micro-Blog in China". In this paper, we get a more complete summary of domestic micro-blog's rapid development, put forward a complete definition and analysis of ecological systems. The specific analysis of influence includes political public opinion , social public opinion and recreational public opinion, presenting current situation and trends with the facts.This study also sums up a new agenda setting schema chart, the "micro-blog agenda setting".On the basis of the above, it analyzes current deficiencies of micro-blog and makes recommendations to tackle the problems.