Research On Hot Search Agenda Construction Of Sina Weibo

In the era of information explosion under the big data calculation mechanism,information shows a blowout growth,social media era is booming,and has gradually become a multi link comprehensive media platform.Sina Weibo(hereinafter referred to as Weibo),which has 525 million monthly active users,is the most influential social media at present.It is a hot network aggregation place and an important force to guide public opinion.Microblog hot search list is a product grafted on the microblog platform.Its value lies in condensing the key points,capturing the hot spots of the times,reflecting the audience's attention and attitude to social information changes,and giving full play to the interactive and diversified "people-oriented" agenda setting role.Microblog hot search is shaping a new communication ecology,which is of great significance to explore the good development of microblog hot search in the field of information.Based on the development of relevant theories of agenda setting and agenda construction,this paper focuses on the communication influence of social media microblog hot search in public events.Through literature review,quantitative analysis,questionnaire survey and other methods,this paper explores the path and communication effect of microblog hot search in social media environment,and analyzes the agenda construction of social media's unique characteristics,Especially in the major social issues,this paper analyzes the communication role of microblog hot search,and analyzes the positive and negative role of hot search in the dissemination of information,and puts forward feasible optimization suggestions.In the early stage of this paper,based on the operation mechanism of microblog hot search users and microblog hot search products,and the quantitative analysis of hot search content by integrating the relevant theories of agenda construction,it is concluded that microblog hot search has the characteristics of three-tier agenda construction,new voice order,rich and diversified topics,dual priority order mode,and positive and negative agenda setting.According to the communication principle of hot search's unique "hot money system",this paper summarizes why hot search can play a huge role in the issue public opinion,the benign interaction of policy agenda,media agenda and public agenda in the process of agenda communication,shaping the value orientation of public issues,realizing the effect of agenda integration,and purifying the ecological environment of public opinion.At the same time,we should not avoid the problems brought by microblog hot search in communication,such as excessive entertainment,gate failure,frequent reversal and unequal resource allocation.This paper refines the shortcomings of microblog hot search in operation,and puts forward suggestions for improvement,including improving reporting measures,improving human-computer cooperation mechanism,optimizing the resonance development of hosts,official media and new media,and purifying the public opinion ecological environment.