NanFang Weekend Dissemination Of The Contents Of Research

“NanFang Weekend” founded in the1980s, since that time it was concerned in most of theperiod. Now it has successfully become a elite newspaper. What is the reason? Why it is veryconcerned about the culture and the reform as a political newspaper? What are theenlightenments of its success to other newspapers? and so on. Today these issues will beanswered in the researching process about the contents of the “NanFang Weekend”.This paper selects the whole year2012news reports of “NanFang Weekend” as the study-ing object, using content analysis and qualitative research methods to collect literatures,classify and count statistics, and explain the subject. Then there will be from the four aspectsto analyse the contents of the “NanFang Weekend”: the topic, depth of coverage, the right tospeak, value orientation. It is found that the topic focus on cultural and reform,depth reportsmostly are explanatory reporting, given the right to speak object mainly government officials,experts and scholars. The whole of that is order to seek truth from facts, serving the people,supervision of public opinion, social justice, in addition, it devote to shape the noble characterand take it as its ultimate value orientation. After research,coming to conclusion:“NanFangWeekend” on behalf of social elite those who support reforming, putting things into practiceand blazing new trails innovation, and has social conscience.“NanFang Weekend” try toenlighten the public opinion and promote social development by the style of elite thinking.