Research On The Special Report Of The Exhibition Of IT Vertical Websites

With the popularization of the communication theory –“customization”,all types of the vertical website have been growing up.Keeping up with the trend,IT vertical websites which priorities are providing technological and digital information,like Zol.com.cn,Pconline.com.cn,Yesky.com have been rapidly developing and become leaders of the industries.The features of international high-tech products exhibitions are the importance of IT vertical websites.It also represents the highest reportage level of each IT vertical website.Those exhibitions-related features are mainly in the form of multimedia,by using humorous and sprightful rhetoric to descript the events accurately.The features are quite popular among IT fans which also because of the multi-media ways of propaganda.However,the appearance of marketing presses,the homogenization of the features from different IT vertical websites seriously affect the experiences of the audiences.At the same time,We-media has been significantly rising which leads to a huge shock to IT vertical websites.IT vertical websites have to concentrate on the contents,standard their behaviors,improve the quality of employees so that they can stand out against the intense competition.Currently,researches related to IT vertical websites are rare in the academia.Most of the researches about IT vertical websites are distributed over different kinds of reports,magazines,and academic journals.Under the circumstances of customization theory popularizing,surveys and researches about the exhibitions-related features of IT vertical websites have a great empirical meaning on the future development of IT vertical websites and even vertical websites of the other industries.This paper has chosen the exhibitions-related features of IT vertical websites as the breakthrough point,mainly has implemented the method of literature study to analyze the contents and communication channels,as well as differentiate the characteristics and disadvantages of different exhibitions-related features of IT vertical websites.The paper can hopefully be a guidance for the IT vertical websites also vertical websites of the other industries.