The Research Of The Development Of The Chinese Auto Series

Domestic auto Series is gradually entering our vision with the constant development of China's automobile industry.Especially for the rencent years, prosperity of the automobile market, expansion of the group,as a unique view of the Series market,auto series finds a suitable development way for itself with the operational market and colorful report,also generates a certain speaking right and influence in readers` mind.So far as we know,there`re more than 70 kinds of auto series,but compared with the mature one of western developed countries ,it`s just like a baby.Not only in package and content but also on whole management idea and marketing methods,it has long long way to go.But,this situation is the very proof that we have a huge developing space and portential market.The key just lies in how to thinking rationally and clearing the development way of auto series under the foundment of erperience of the west ones and our past 40 years.The paper is divided into 4 parts.Firstly,part one will clear the 40-years development of our auto series in a marco angle,especially the development and progress for recent 10 -20 years,then analyse the reasons and the features.Part 2 mainly discusses the current problems of the series.Part 3 will have a considering and out-looking on the basis of part 2,such as how to carrying forward the merit,inheriting experience and circumventing the shortcomings,and this is the important one of this part.Part 4 will give us a conclusion.