Research On The Impact Of New Media On Science And Technology Communication

Technology dissemination in the development of human society plays animportant role, it is the basic premise of the technology generation and survival,is the foundation of social development support, which is called the "ladder" ofthe progress of human society. The spread of science and technology need to usea variety of ways, and changes in social advancement in the field as well astraditional science and Technology Communication with the media, the media,the dissemination of science and technology deepening. The emergence of newmedia for the transmission mode technology provides new opportunities andnew challenges. Under the influence of the new media, technologydissemination can not stick to the traditional mode of transmission, with thedevelopment of new media and development. This paper attempts tocharacteristics of new media starting to study the impact of new media on thedissemination of science and technology, and to explore the impact of newmedia, science and technology communication path and building, in order topromote the effective dissemination of scientific knowledge in the new mediaenvironment.This paper is divided into four parts: the first part describes the use of newmedia in the dissemination of science and technology, reflecting the importanceof new media in the dissemination of science and technology; second partdescribes the positive impact of new media technology dissemination; third partfrom the new media itself, the route of transmission of new media audiences andnew media technology to analyze the negative impact of new media technologydissemination; fourth part is the focus of this article, the negative impact of newmedia technology dissemination, put forward the corresponding Solutions.These are trying to implement the principles of science and technology for theservice of human life, but also to facilitate people’s personal experience and understanding of new media and technology dissemination of modern lifechange, full of new expectations for the development of science and technologycommunication in the new media technologies.