Research Of The Impact On Science Communication Made By New Media

The spread of science is the most important step to the progress of human civilization and comprehensive national power, which is also the foundation of social development. Science communication contributes to the generating and existing of science and technology as a precondition. It makes the scientific and technological knowledge spread and learnt by people via different ways and means. The importance of the science spread is obvious. With the rapid development of network, many new forms of media have come up, such as network, intelligent terminal, etc., which produce a great influence on the traditional transmission mode of science and technology. Based on the era that new media emerge in large numbers and are used widely, investigating the position, role, and path of the new media in the science spread has important theoretical and practical significance.Websites, academic search engine, digital newspapers, digital libraries, online education and mobile terminals have become the important means for people to get information of science and technology, which has breaking the traditional inherent mode. The means of science communication through papers, face-to-face teaching, radio, television and etc. has turned into one of the spread forms today. While media such as network, intelligent terminal prove to be the mainstream. However, compared to the traditional way, new media are more open and have across location characteristics. So, it makes the spread scope of technology knowledge larger and spread speed faster than traditional media. It leads to huge benefits for the dissemination of science. At the same time, it also inevitably has brought huge impact and challenges, which is worth thinking of.Therefore, as mentioned above, this article will base on the characteristics and principles of new media, analyze the new media's influence on the dissemination of science and technology, and make a research on the negative impacts especially. According to these unfavorable factors, we put forward the development planning and countermeasures of the science communication under new media context in order to promote the science spread in the new media environment, strengthen the development of science and technology in our country, promote the socialization of science, and enhance the public's perception of science and technology. Moreover, we hope that using our scheme can make the social function of science play its role better.This article is divided into six chapters. The first chapter firstly states the topic basis, research goals and significance, research background and research methods. The second chapter introduces the involved knowledge in order to provide necessary knowledge and theoretical basis for the subsequent chapters to analyze the positive and negative effect, and propose countermeasures and suggestions. The third chapter analyzes the positive function of the spread of science and technology made by new media. Via the negative effects of science and technology spread made by new media, the fourth chapter analyzes the subjective and objective reasons of the negative effects. The fifth chapter puts forward some countermeasures to promote science and technology in the new media context. The sixth chapter gives the summary and prospect of this article.