Does The Freesheet Will Save The Newspaper Withering Away?

After the Chinese newspaper industry experiences 20 years advancing triumphantly, at present fell into a profound management crisis. 2005 is a inflection point of the Chinese newspaper industry, the advertisement largely glides down, in 2006 has continued this kind of murky condition. Follows the newspaper industry crisis in the world spread, discusses of the newspaper withering away like a heavy bomb, start the great unrest in the newspaper industry. But how should our country traditional newspaper to facing the challenge of Internet ?how to attract young reader's vision and expansion issue volume? How to get rid of the difficult ?these are the imminent question. Facing the challenge by new media, the manner of Chinese tradition newspapers has experienced the huge change in the short time, from initial ignorant to suddenly awakens, also discovered the originally content receiver already transformed into own gravedigger. The freesheet is one kind of new exploration about the newspaper variety, and has single market. It receives the new generation with the free , raises the young reader's reading custom, it also helps the traditional newspaper to get rid of the difficult. The thorough research about the freesheet will produce the constructive opinion and the suggestion to help the traditional newspaper get out of the difficult.In contrast to the European and American countries, the free newspaper appears later in our country. At present it also is at the start exploration stage. The market is also not mature. How does it get double wins in obtain with traditional newspaper? How breaks through the channel limit and the sole profit pattern? How should to face the challenge of network? China has own national condition, the development of free newspaper is different from other countries. This article studies is helpful to promote the development pattern innovation and the consummation of our country free newspaper, while point out the question and malpractice in the free newspaper development, and also provide the corresponding counter measure to solve these problems, in order to enable the free newspaper develop healthily.