An Analysis Of Digital Transition About Traditional Publishing Industry In China

The flourishing development of Digital Technology has a profoundimpact on every aspect of human society，along with the rapid developmentof digital technology and the increasing popularity of digitalpublishing, which is a new way to spread the information also emerge asthe times require. Digital publishing is not only the integration betweendigital technology and publication, but also the production of varioustechnologies, such as communication, computer and network. Digitalpublishing is the publishing industry development trend in the future,technology progress to promote the traditional publishing industryreform, digital publishing technology permeates every aspect of thepublication, profoundly influenced the development of the publishingindustry. Digital publication enriches the content and form oftraditional publication, enlarges the traditional publishing fields andchanges the forms of producing and circulating, not only to thetraditional publishing industry has brought new opportunities fordevelopment, but also bring enormous challenge.The aim of this paper is to introduce the phenomenon that digitalpublication occupies the selling market and a number of readers oftraditional publication, traditional publishing industry has causedgreat threat. Then it discusses the digital publishing has its owncharacteristics, in our country, showing a strong momentum ofdevelopment, in the reality situation of the traditional publishingindustry to get long-term development of digital transition isinevitable choice. This paper attaches great importance to the varietyof the digital transition, for example, transition to the idea, qualifiedpersonnel, technology, administrative mechanism and profit model shouldbe included. However, several problems existing in the process ofpublishing transition, system and mechanism, copyright protection, profit model is not clear, lack of qualified personnel, therefore thetraditional publishing transition to digital publication need targetedmeasures, including exploring the proper profit model, combiningdifferent medias, cultivating compound talents, strengthening copyrightprotection, accelerating the innovation of managerial system, topromote the traditional publishing industry smooth digital transition.