Contemporary Life Bestseller Btatus And Expand The Publication Into The Strategy

With the rapid development of China’s market economy, people’s lives throughthe way of changing consumer attitudes attitudes are transformed. For the value of lifethinking that everyone is more concerned about the meaning of life, for commercialgain access, each book sold more attention to the benefits. Lifestyle is the best-sellingbook in an era appear on the platform, it will be the reality of the situation of thepublic combined with the spiritual pursuit, profane guide awareness of elegant fun tomeet the needs of the people and the publishing business development. As thebest-selling book of life conceptualization of the seriousness of breaking the previousmodel, with the daily demands for the resources to unique eye for the creative,practical guide to lead the Zhiyao, the hot topic as a prerequisite to quality for finethin as to user-friendly oriented to inexpensive as strategy, marketing to logistics forthe path, which made a huge social and economic double benefits.Life compared to best-selling book Hot this trend, an in-depth study of theacademic field was extremely lonely. If you only follow the trend without innovation,then, if only by virtue of experience and no foresight and vision, then life willeventually restrict the sustainable development of best-selling book. Best-selling bookappeared in our time is not very long, theoretical study of the results are not muchspecific to the class of best-selling book on the life of the research is even moredeserted. While the industry who have been concerned about this phenomenon, thebest-selling book of life lessons learned class, but still lack the breadth, and depth ofvision and perspective. Based on this, this paper based on the life of our best-sellingbook publishing format, combined with the cutting edge of modern Western culture,communication theory, trying to find such books widely popular causes and laws, thenpresents the theory and practical and constructive the strategy.This paper is divided into four parts. The first part is the best-selling book ofcontemporary life, the meaning of class A Summary. Through the origin of life,best-selling book, summed up the situation in China in line with the contemporarydefinition of life bestseller while combing the development process, and its style andcharacter to do in-depth reading, with a view of a rational understanding. The secondsection deals with the contemporary reality of life bestseller context. Best-selling book of contemporary lifestyle analysis of the economic base, while the readingpublic and the public tend to change shift to a more aesthetic interpretation, Analysisof lifestyle and best-selling book appeared to be the reasons for the rapid development.The third section examines contemporary life, best-selling book publishing status.Their generation process, namely topic selection, editing, graphic design, publishingstatus of the four aspects of marketing analysis, in full recognition that the existingperformance problems to be solved simultaneously, and the problems resulting fromthe deep dissection. The fourth section presents best-selling book of contemporary lifeextension into the strategy. Mainly with the current reality of the publishing industryand the developments at home and abroad, in seriously thinking on the basis of theformation of innovative insight and practical strategies in order to provide thedirection and path of problem solving, and promote best-selling book of life to obtainlong-term development.Life bestseller in the new economic situation emerged a new cultural products, asclose to real life, including professional knowledge, to meet market needs, with aforward-thinking, it has been widely welcomed in our country has gained leaps andbounds. Life bestseller not only to the general spirit of the people brings a wealth ofenjoyment, but also spurs the prosperity of China’s publishing industry as well aslong-term vitality. Looking at the major institutions listed bestseller list, best-sellingbook in the list of life to occupy a pivotal position. Of course, the best-selling bookpublishing life very rapidly near the market, there are also quick success, shoddy,counterfeit and unorganized phenomenon, the study of its publication status is theface of the experience gained and the problems that are taking place, to explore itsextension into the strategy to make it in the process of reform and development of ourculture more healthy growth.