Ethical Reflection Upon Infortainment

Since the industrialization reform of Chinese media, in the90s of last century, the infortainment has been the focus in the circle of the Chinese media. On the one hand, as the practice of infortainment is deepening, it has become a trend for the mass media. On the other hand, the infortainment, as The focus of debate, triggered an ethical issues, in society. There is no doubt that the infortainment has become a problem for the press and the ethicists.The foundation of judging infortainment is the exact localization of infortainment. In this regard, this paper will focus on the following several aspects:firstly, it introduces the geniture and development background, the status of infortainment study, and the practical significance of ethical reflection for infortainment; In second part, it compares the characteristics of written culture and images culture, and attempts to demonstrate that, infortainment is current trends in the way of mass media development, rather than short-lived cultural phenomenon; Thirdly part, it investigates "Journalistic Field".analyzes the constraints factors in news media, and finds the direct cause of infortainment; in the fourth part, it reveals the ethical dilemma of infortainment in the business logic. Lastly, it researches the practice of infortainment which should be of value orientation, and solves the ethical dilemmas of infortainment.