The Research Report Of Small And Micro Enterprises' Industrial Products New Media Marketing Strategy

Small and micro enterprises industrial products marketing is restricted by enterprises' own features,with enterprises' traditional marketing approach failing to meet their marketing requirement,making their marketing current situation dim.With Internet growing more popular and new media technology developing,new media is going to be the trend of future marketing.New media marketing fits with the features of industrial products marketing,and there are a lot of methods of new media marketing catering to small and micro enterprises.Therefore,obviously,it is necessary for small and micro enterprises' industrial products to use new media marketing.However,new media marketing for industrial products is not widely used in small and micro enterprises.By a survey of small and micro enterprises' situation of new media marketing for industrial products,actual problems of their new media marketing are found.According to these problems,based on 4Cs Marketing Theory from Integrated Marketing Communication,this report tries to provide concrete and feasible advice combining analysis and inspiration from the study above.Firstly small and micro enterprises should reconstruct their cognition about new media marketing,by learning new media marketing knowledge and objectively treating the defects of new media marketing.Secondly,because small and micro enterprises have small scale,shortage of funds and lack of marketing talents,the new media marketing needs to strengthen the control of new media marketing costs and focus on cultivating new marketing talents.In addition,because industrial products are different from other daily consumer products,their consumer groups are also different,so companies should also be positioned according to marketing methods to meet consumer demand.Finally,aiming at the characteristics of industrial products,small and micro enterprises should focus on the after-sales service information of industrial products,and adjust the new media marketing strategy according to whether the products are standardized production by combining different new media marketing methods.