The Analysis And Improvement Of Micro Blogging Marketing Strategy For A&F Company

Micro blogging is a function of both social and new media properties networkapplications. In other countries, as the representative to the Twitter micro-blog site hasbecome a new channel for corporate marketing. Domestically,2010was the first yearcalled Chinese micro-blog development, along with continued expansion of the user toenhance the scale and comprehensive influential micro blog has become an importantsocial media. While promoting interpersonal communication and informationdissemination, as the value of micro blog marketing platform also gradually. UK A&FEnterprises in2009to enter China, the status quo equipment supplies industrydevelopment of animal health, the use of on-line (i.e. micro blogging marketing)+offline(traditional marketing) marketing model, low-With micro blogging marketing cost,interactive, propagation velocity fast and highly accurate significant advantage, quicklyopen the Chinese market. This is undoubtedly the development of our local animalconsumable supplies medical equipment companies have a huge impact and influence.This article first introduce the development of micro blog and introduces the maintypes, analysis of the spread of micro blog has features. And then presents the definition ofenterprise microblogging marketing and features: low cost, strong transmissibility,interactivity and high precision. Combining with the characteristics of these expounds thetheory of relationship marketing and precision. Combining with specific cases, summarizesthe appropriate A&F enterprise characteristics and A&F industry several basic marketingmethods. USES the SWOT analysis method to analyze the A&F enterprise microbloggingmarketing strengths, weaknesses, opportunities, threats. Analysis of A&F enterprisemicroblogging marketing problem for weibo, and weibo marketing is lack of correctunderstanding, such as the transmission characteristics of weibo, the propagation law andweibo marketing characteristics and laws of the lack of correct understanding; Not enoughattaches great importance to the construction of weibo, weibo content single machinery; The nature of the microblogging marketing requirements-relationship marketingmarketing lack of deep understanding and accurate; Weibo marketing goal and plan is notclear, make the enterprise microblogging marketing exists blindness; Target audience andthe target customer is a lack of accurate positioning, etc. Put forward the correspondingsolutions to the above. Finally, in the brief analysis of enterprise microblogging marketing,on the basis of the status quo and existing problems, puts forward we should targetestablishment, platform selection, the official microblogging operations, marketingstrategy combination and evaluation aspects build a unified enterprise microbloggingmarketing strategy system so as to better achieve the objectives of the enterprise throughthe microblogging marketing creates value.