Traditional Chinese Medicine Factory In Kunming Marketing Management System Analysis And Design

The main content of this paper is to Kunming Chinese traditional medicine factory marketing management system analysis and design, and fine marketing concepts into the functional design of the system, it focuses on the target customers and target contact information integration management, at the same time as the marketing channel data to provide smooth, fast delivery channels and aggregation pathways. It can help the enterprise to the decision makers or managers to grasp the dynamics of all levels of the market situation, sales, inventory, completion of the plan, the competition; to help enterprises to develop the best marketing strategy, maintain a competitive share and competitive advantage.This article based on the Kunming traditional Chinese medicine factory marketing management actual demand, the analysis and design of Web based B/S framework of the marketing management system. The main content of this paper is to analysis and design can realize the customer information management, customer value, flow data management, sales management, inventory management, financial management and other functions of the marketing management system. Thesis follow the structure of the program design principle, according to structured program design method of Kunming traditional Chinese medicine factory marketing management system carried out a detailed needs analysis, and elaborates the system design, including design principle, function design, system structure design and database design. First of all papers on the marketing management system used in some theoretical and technical knowledge, analysis of the Kunming Chinese medicine factory marketing management system functional requirements and performance demand, describes the marketing management system business processes, using a flow diagram describes the system function. At the same time, according to the marketing management system design target and principle, based on business needs analysis, around the overall functional design, through the IPO and E-R diagram gives the main functions of the system modules of the detailed design, and the main function module which relates to the design of database is given. Finally explains the typical module, and put forward the Kunming Chinese medicine factory marketing management system the research direction in the future.