The Public Opinion Dissemination Characteristics Of Ballads And Proverbs In Ancient Chinese Society

Public opinion is a kind of objective existence accompanied byhuman history. The thesis takes proverbs and public opinion as theresearch objects, discussing characteristics of public opinion on socialproverbs in ancient china. The author researches media source, rheology,generation, elimination of proverbs and public opinion from theperspective of historical inheritance. Found by hard and thorough search,Chinese characteristic cultural pulse and psychology have continuity, thusthe study of ancient social public opinion can bring a better understandingof contemporary social movements. Therefore, this exploration hasacademic value.This paper attempts to analyze the public opinion characteristicsreflected in social folk proverbs from the five chapters,32sectionsarchitecture. The first chapter, the introduction part attempts toextract the available theoretical basis from the literature review, andsummarize the previous study of proverbs and public opinion fromdomestic scholars which lays the foundation for the later study. The second chapter, on basis of the public opinion theory, defines the conceptof public opinion and proverbs in ancient China, makes the significanceof folk proverbs clear, and explores the etymology of the ancient Chinesepublic opinion, trying to explain the relationship of proverbs and opinion,making a clear division of what kind of proverbs can be classified aspublic opinion, and defining the proverbs which have the nature of publicopinion. This chapter discusses the feasibility of providing in-depth studyof the later.In chapter3, the author discusses psychological features reflectedfrom proverbs opinion from social psychology, based on the culturalbackground of the ancient Chinese society. The psychological states ofthe main body and object of public opinion affect the cognition andunderstanding of public opinion information whose tendency in thecourse of the activities of public opinion is derived from the leading ofpsychological factors. This chapter summarizes the psychologicalcharacteristics that ordinary people take an active part in the wave ofpublic opinion based on the common effect of "blind obedience psychology","instigating psychology” and “participating psychology".Chapter4is the discussion on the characteristics of the publicopinion function. Social proverbs function as the ruling of moral norms,the control of society, the consolidation of opinion, the evaluation of theindividual. The above ones reflect the unique style of public opinion bythe Han nationality. The Han nationality has long ceremonies in the world,whose strong moral sense spurred filial piety ladder and promise, formingthe highly unified, highly uniform environment of public opinion. Thisenvironment confines the behavior of social groups, and the language andbehavior of public opinion often exhibit a non-rational side.The fifth chapter is the focus of this thesis. This chapter makes ananalysis of propagation conditions and social influence of public opinionin the ancient society. The ancient social system is based on the "home-country" patriarchal ethical relationship, forming a social tendency ofpreferring private business to public. Thus proverbs are shown too muchattention to the individual interest and less to the public. Social groups’attitude towards the authority of public opinion is blind fear, and social individuals’ expressing their opinions shows malaise and depression, andat the same time, public opinion channel of expression is not smooth, andmore reduces the expressing ability and desire of the masses.