Research On Impact Factor Of Internet Public Opinion Propagation

In the 21 st century,the rapid development of social society,since the Internet has become a household name,the network information has gradually become a living in modern society,the main source of access to information.Due to the convenience of the network,a large number of Internet users in the network in the freedom of speech and freedom of opinion,therefore,when a topic appears,and continue to be discussed,the study will make the topic become a network of public opinion events.Especially in today's society,the major social networks for the development of public opinion network provides a good platform for the dissemination of network information has become the main means of information dissemination.The Internet age has come,runs through the daily life of modern people.Many of the social nature of the event began to spread through this part of the media to achieve the purpose of divergent information,in particular,can do some freedom of speech site,such a website for the network to provide a platform for the sound,so that the majority of users can also be published for The views of the incident are not limited.After the sharp rise in the number of such sites,the network public opinion of the word began to gradually appear in the cause of the people,the network public opinion of the initial gathering of the final outbreak of recession,has gradually become a hot topic of information scholars.This paper mainly analyzes the phenomenon of the dissemination of public opinion in the network,analyzes the status quo of the dissemination of public opinion at home and abroad,analyzes the factors influencing the dissemination of public opinion at home and abroad,and analyzes the relevant influencing factors and the results.And ultimately through the impact of the results of the views of the leadership of the identity and time relevance can affect the spread of network public opinion and development,and based on the results of the relevant comments and suggestions.First of all,the author analyzes the influence of the existing articles on the influence of the network public opinion communication,and puts forward the author's own research on the influence of the network public opinion on the basis of the content ofthe existing articles.Because the relevant literature is not a lot,and most of the content is single,so I want to integrate a wide range of topics to consider how to carry out,comprehensive mathematics,computer software,information science and other aspects of knowledge,as the basis for the topic of research.Secondly,according to the theory and research of the network public opinion communication theory,according to the background,the purpose of the study and the significance of the research put forward the relevant hypothesis.After the hypothesis,the hypothesis is reasonable,the author through a large number of reading the relevant literature for their own assumptions made again and again,and ultimately determine the assumptions can be established,and by the assumption to continue to study the microblogging opinion leaders and the occurrence of the event correlation,Whether it can affect the network public opinion of the positive or negative spread.Then,after the research ideas,in-depth study of network reptiles and other related data how to capture data,and how to analyze the data retrieval reliability of data reliability test method,and then choose to establish a certain mathematical model and use spss analysis The chipper value and the degree of freedom of the data,the use of the conclusions of the microblogging opinion leaders and event relevance for the dissemination of public opinion on the existence of the impact.Finally,the relevant examples are selected,and the data of the Sina microblogging are captured by the web crawler.The data and the data are captured and analyzed.The reliability analysis is mainly assessed by the Cronbach's alpha,Nunnally et al.Suggest that Cronbach's ?> 0.7 is an acceptable range.After the reliability analysis,using SPSS and Amos20.0 software,the proposed hypothesis to verify,and come to the final conclusion.According to the conclusion,the opinion leaders' control is emphasized,and the importance of the opinions of the opinion leaders on the public opinion events is emphasized.The opinions of the opinion leaders can guide the positive or negative development of the network public opinion and make the network environment harmonious and stable Of the measures for the construction of a harmonious network and even a harmonious society can make acertain contribution.For the government how to control the development of network public opinion events,but also to have some help.