Research On The Academic Blog Based On Social Networks

With the rapid development of information technology, blog by virtue of the characteristics of its personalized, interactive, sharing and zero editing features favored by the majority of the users, and played an important role in people’s daily lives. In the academic field, blog with the special advantage in the information exchange and sharing received more and more attention by experts and scholars, and then academic blog came into being. It is hoped that through academic blog this informal academic exchange to promote academic exchanges and information sharing, to make up the deficiencies in the traditional academic exchanges and formal academic exchanges, to promote the further development of science and technology. This paper by introducing the theory of social network analysis methods, regards the academic blog environment as a whole network of knowledge exchange, then from the perspective of the network analyzes the processes, mechanisms and impact factors of knowledge exchange, and provides a reference for the optimization of the academic blog environment.This paper is divided into six parts:the first part is an introduction which describes the research background, research ideas, research methods, and innovation points; the second part describes the knowledge of academic blog, social network theory and knowledge exchange research; the third part starting from the perspective of social networks, analyzed knowledge-sharing mechanism of academic blog environment, including the motivations, processes and levels of knowledge exchange; on the basis of above, the fourth part further analysis of the influencing factors of the exchange of knowledge in the academic blog, combined with the results of relevant studies,derives a number of hypotheses; the fifth part adopts questionnaires survey and statistical analysis method, by using SPSS analysis software verified the foregoing assumptions; the sixth part is the conclusion of the full-text work, and pointed out deficiencies and several problems which should be continued to study.The innovation of this paper lies in the application of social network theories and methods, combined with existing research, in-depth analysis and research on the academic blog this emerging knowledge exchange platform, discussed the knowledge exchange process and the deep-seated mechanism in the process of knowledge exchange, targeted to the impact factor of present knowledge communication processes for the theoretical and empirical analysis which is groundbreaking and also led to some valuable new discoveries, provide a reference for improving the current practice of knowledge exchange in academic blog environment.