Study On Knowledge Exchange And Dissemination Based On The Micro-blog Community

Since Twitter appeared in US in2006, a lot of micro-blog communities have appeared in the view of the Chinese Internet users, such as Fanfou, Tencent Surging, Daweibo, Follow5, Pinzui and so on. As in August2009, China's largest portal website Sina launched micro-blog, a closed beta version, which has become the first portal site to provide micro-blog services, the micro-blog began to attract the attention of the mainstream of Chinese Internet users. Micro-blog is becoming more and more popular all around the world for its openness, fragmentation, participation and the real-time performance and has become one of the most important tools of the information exchange and dissemination.Recently, the micro-blog is a new way of the internet dissemination by integrating the blog and the real-time information, which is the most popular internet application now. The micro-blog community has become an important communicating platform for the study, the work and the life because of its diversified release ways and its fast and extensive instantaneous communication, as well as its low writing limitation and users' strong participation. Also the micro-blog community satisfies the needs of learning, making friends, emotion and entertainment on the background of people's fragmentation life. With the continuous development of mobile Internet technology, and the increasing users number of the intelligent mobile phone, the micro-blog communities have more and more space for the user to play, and the communications between people get out of space and time limit, more and more users have become the loyal users of micro-blog community, the micro-blog community has occupies an important position in the mobile Internet community. And because of the progressed needs of knowledge, the author makes a research on the knowledge exchange and dissemination of the micro-blog community, which can discover the positive factors of interactive communication between the micro-blog community users, and know the platform and way of the micro-blog community and dissemination of knowledge exchange. All of these are helpful to provide a better service for the community users and have a important theoretical reference significance to create a good knowledge communication environment.This study is divided into six parts. The first part is exordium, introduces the research background, research significance, main content, research thought and research methods, elaborates the research situation in and abroad of knowledge exchange and dissemination in the micro-blog community. The second part is overview of related literature? introduces the origin and emergence of micro-blog community, elaborates the development of micro-blog from two respects which are the user analysis, product and services, profit model in foreign countries, and the media, commercial exploration, SoLoMo strategic layout, vertical development in China. The third part analyses the content and user behavior motivation of knowledge exchange and dissemination in micro-blog community through the site investigation. The fourth part discusses knowledge exchange and dissemination of micro-blog community in four ways, which conclude individual knowledge release as the core of interactive mode, micro-blog group/topic as the core of interactive mode, chat window of instant communication mode, and other modes. The fifth part analyses two important platform of knowledge exchange and dissemination in the micro-blog community, which named PC platform and mobile phone platform. In the sixth part, the study analyses the three major micro-blog community's platform of knowledge exchange and dissemination, such as Sina micro-blog, Tencent micro-blog, NetEase micro-blog, in order to deepen the examples support of the research. Finally, gives some suggestions of knowledge exchange and dissemination in micro-blog community through previous research.