Guizhou Teach Group Company Middle And Primary School Teaching Issue Management Process Research

This paper aims to use management, marketing related theory to guizhou teachgroup company middle and primary school teaching issue management process toanalyze and research the management process theory and the marketing strategycombination theory applied to teaching issue up, and for the press, xinhua bookstore,such as private bookstore publishing enterprises can operationalization’s teachingassistant marketing to provide the theory foundation and the practical reference.This paper is aiming at the above-mentioned problems and research purpose, in thethorough analysis of the present situation of the primary and secondary school teachingmarket based on the guizhou teach group company administration of the issuance ofprimary and middle school teaching process as the main research object, according tothe pre-sale, sale and after-sale order for a detailed discussion and research, mainlyadopts the following research methods:1.The literature methodology. Through a large number of literature collection andsorting, finds out the teaching market problems and understand the domestic teachingmarketing research has achievements, in order to further to the analysis of the researchobject.2. Descriptive approach. The relevant management theory, marketing theory andthe research object behavior fact through their own understanding and verification, givenarration and explain come out, make theory and object of study practice processorganically, in order to better understand the practical value.3. Field survey method. Through the visit press, books wholesale market, largemanaged, private bookstore, books, education departments and primary and middleschools, and combining the teaching group company in guizhou work experience, get alot of firsthand material, for guizhou teach group company middle and primary schoolteaching issue management process study provides realistic basis.4. Quantity approach. Based on the research object scale, speed, range, degree andso on quantitative relation analysis research, explain guizhou teach group companyattaches great importance to the issue process management to quality teaching auxiliary books’ development and market development is successful, can be a reference for theadministration of the issuance of mode.This paper through the guizhou teach group company in the pre-sale, sale andafter-sale each link to plan, organize, command, coordinate and control managementprocess theory and products, channel, price, promotion4p theory research andapplication of the found guizhou teach group company from weak growing reason ispay attention to in the process of the administration of the issuance of every detail, trulyrealized the value of marketing activities, so that sales become redundant, let productsand customers become the organic combination of the children, the product content andquality constantly into the customer’s actual demand, sales channels to achieve the profitsharing, price is the expectation of customers, sales promotion activities in the heart.Hope guizhou teach group company process management experience for thedevelopment of the industry to provide certain theoretical and practical reference.