Under The Background Of "Triple Play" Radio And Television Programme Production Research

Since1998," triple play" discussion and practice gradually in the Chinesetelecommunications industry expansion, the television network, broadcasting network,the Internet has produced revolutionary change and influence.Three in the course ofmutual integration of business tends to be the same, network interconnection, resourcesharing. With the integration process continued to deepen, radio and television alsoushered in the new opportunities and challenges, radio and television programproduction as the radio and television industry chain in the basal part, its contents andextension are also changing.Radio and television should constantly refining system reform, get benigndevelopment opportunities; change the operation mode and management concept,adapt to market competition and user needs. Industry chain should be constantly adaptto the" triple play" constantly improve, on the radio and television programproduction from the system, operation, supervision and other aspects to improve,promote development, to win the social benefit and economic benefit.