Research On News Program Project Management Of Liaoning Radio And Television Studio’s "Life Live"

In the21st Century, the "media era" is coming. Due to the impact of the Internet, newmedia and social culture life is becoming richer. The advantaged position of TV media isunprecedented weaken and Chinese TV institutions internal competition is intense. The newsprogram is a top priority in Chinese television. Local television stations on the reform ofnews program made the positive exploration and innovation. The people’s livelihood newsbecome a beautiful scene in China TV news reform tide in the new century. After NanjingTV station in2002was the first to put forward "the people’s livelihood news", after12yearsof China TV livelihood news column spring up. It on TV news workers construct mediabrand image, to win the audience word-of-mouth, cultivate professional team put forwardnew requirements.This paper in order to " life live " as the research object, using the perspective of projectmanagement analysis of the growth of "live life", and section optimization strategy in thenew period, strive for the sustainable development of Chinese TV livelihood news columnsand innovation model the way, for the Chinese TV who people’s livelihood news in the pressand a spring is full of confidence. The article is divided into four chapters and fourteensections:First of all, from the current situation and problems of the development of Chinesepeople’s livelihood news programs, to explore the necessity of the local people’s livelihoodnews programs boom. Faced with limited resources and competition narrowed, the mediareporter itself professional identity is reduced, and the audience demand is increasing day byday brings more and more problems which restrict the development of the people’slivelihood news. Next, analyze the people’s livelihood news item management, the people’slivelihood news executive producer center system, involved in the business management,personnel management, organization management, financial management, marketingmanagement, etc. The third and fourth chapter was the key section as a whole, the projectmanagement perspective "live life experiences and lessons of yesterday, to find the hiddentrouble of today and the insufficiency, optimize its strategy and layout tomorrow, at the sametime undertake to consolidate its previous research to find new viewing new luminescent spot, build a new task for better news cluster platform, explore a livelihood of the people forall TV news show a new model of project management for reference.