| E-commerce, an emerging economic activity under the condition of information, has now become an important tool of the global integration of production and organization and plays an important role in seizing the initiative of resource allocation and in the process of upgrading national competitiveness. And accelerating the development of e-commerce is conductive to optimizing adjust the countries’and regions’locations and layouts in the global industrial, to speed up the pace of the further integration of globalization, to participate in the new competitive advantage. In order to adapt to the development trend of e-business, maintain the market relations, promote the overall insurance sales business, and provide conveniences queries, claims operations for the customer, Sunshine Insurance Companies, on the basis of its own e-commerce platform, develops a WAP insurance services platform which is synchronized with the Web sales and telephone sales platformThis paper analyzes the background and the domestic and foreign development status of the WAP Straight Investment Website of insurance companies briefly elaborates the main problems need to be addressed in the Implementation of system, summarily describes the whole system, details the requirements analysis and design methods, gives specific technology and methods to the key issues in the implementation process of the system. The system program is developed by using the traditional MVC model. Controller Layer is completed by the Control Class to obtain the address that the user submits and to forward to the appropriate subclass, then Control Subclass calls the Service Class to complete a specific business operation, interacts with the database to retrieve or save the data, and then displays on the page.The construction of insurance company WAP straight investment website uses the official website information as the main body. The website is developed with full consideration to use habits and requirements of mobile phone users. Through the "WAP official website", the user can finish querying, purchasing, claiming, paying for the insurance product at any place at any time. The primary goal is to realize the online sales of insurance. The auxiliary goal is to obtain customer data, realize customer’s online services. This platform, using Sunshine Insurance official website as background foundation, achieves one-station management, saves operating resources and cost. And through the optimization design of UE, the platform realizes the perfect combination of the users’senses and experience. It is divided into the Sunshine Insurance Company Information, About the Sunshine Insurance Company, Product Center, Service Navigation, Common Query, and User Center Function Structure.The insurance company WAP straight investment website finally uses Mobile Internet application as the construction foundation, the mobile Internet platform, using the sunshine insurance and industry information browsing, product search service and specific insurance product sales and payment as the core, covers Sunshine Insurance’s property and casualty insurance, life insurance and other related fields, provide leading, one-stop phone online insurance service for mobile phone customers of the sunshine. |
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