The Research Of Traditional Modeling Element In Chinese TV Packaging

Historical changes, the various ethnic groups due to differences indifferent geographical, environmental and production life, creating adifferent customs and have their own distinctive cultural identity. At thesame time a nation in its development process in the formation of acommon national sentiment exhibited by traditional elements is filled withpeoples emotions. Traditional elements in the Chinese TV channelpackaging, channel packaging in the form of in-depth to people’s daily lives,the national sentiment inspired by the traditional elements of expression topeople’s sense of national pride, the TV channel packaging design willtherefore be passed to the national values carrier.Chinese TV channels as an important platform for contemporarymedia, packaging design embody the various factors of the contemporaryculture of traditional Chinese culture into which related to the collision oftraditional and modern culture and the arts. Analyze the development ofdomestic and international channel packaging and packaging design of TVchannels in the information age of TV channels, TV channel packagingdevelopment process of combing, and Identity of the Chinese TV channelsfrom the perspective of the art design will be summarized into three asystem: the concept of recognition, behavior recognition, and audio-visualidentification. And then the screen constitute a TV channel packaging divided into two aspects of dynamic visual elements. Dig the shape ofChinese traditional arts, folk elements, elements of drama, mood elementsas well as the Chinese traditional art patterns into the packaging design ofthe TV channels, a more detailed exposition and summary of the stylingelements of the traditional art of color, graphics form of expression,combined with the real case is a profound analysis of the unique ink in thetraditional Chinese art and culture, Chinese characters, and folk elementsreflected in the practical application of aesthetic value and culturalconnotation.In addition, on the one hand insight into the traditional stylingelements nationalization visual expression in the form of visual and newmedia in the packaging of TV channels; the other hand, highly summarizedthe ways and means of the use of traditional styling elements in the ChineseTV channel packagingand traditional styling elements better applied to thechannel packaging design to try to put forward, based on actual case studies,the use of traditional style elements in the process of misunderstanding.