| March11,2011,9rating earthquake occurred at Japan. Earthquake andtsunami led to a nuclear reactor exploded. Nuclear radiation pose a threat to humanhealth. The reports of earthquakes, tsunamis, nuclear radiationbelong to the disaster reported. The major website usually used special news format,aggregate importance events news and relevant topic information. There is hasbranding, social influence, recognition inevitably with special news format ofifeng.com. It is worth while sum up characteristic of form and content with disasternews on network. It is provide case on analysis and discussion to study the status anddevelopment of disaster news on network.The paper to be apply the theory of disaster reports, network special news format,crisis communications management, agenda-setting function to analyze ifeng.com’ sspecial news format. Excavate the reality status, theory’s applied, characteristic insyncretize with network special news format and disaster reports. Application of themanage for crisis communication theory to analyze the structure, design, choice andform, concept of the special news format. Bring into play the concept ofinitiative, full-time performance, do a service. Keep balance of pursue the true factsand build the value beliefs. Media has the function for crisiscommunication management effect. Use agenda-setting, to establish the theme first,by different angle, diversification, use the form coverage the disaster news. Beguide public opinion in the backdrop of the disaster. To be safeguard the normalorder of social development and stability. |
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