The Construction Of Chinese Nations’ Image By China Press

The image of the state is a country (including individuals, organizations andgovernment) at the international level of other countries get comprehensive evaluationand general. The current international public opinion is by western media dominant.The American media to international opinion has significant influence. Ininternational communication, the image of the state has become a national symbol ofthe overall strength important index and by the various countries government attachesgreat importance. At present, Chinese on the international image of the state by thewestern media is basically formed, and especially in the United States, for themainstream of the international media, because of the rise of China the potential threatto western countries, the main west media to China’s national image of the mold existmalicious distorted, and even China’s image "demonised" processing. China must takeactive measures to change the distorted image of the state.The mass media in a country’s national image of the mold is often play animportant role in the international report, the media to other countries image of themold usually by ideology, the interests of the state and the audience psychologicalimpact. For the Chinese, how to make full use of the power of China’s state media toimage, and it is worth further explored. And Chinese overseas media as Chinesenative outside of the Chinese media, to China’s national image of the mold has thevital role. The United States "’ The China Press " since jan.5,1990, it is a largecomprehensive Chinese daily,"’ The China Press " is the Chinese overseas Chinese inthe United States started the newspaper, now has the first version of the weekly by fordaily, since the ’" special regional position and the audience, so deeply affect Chinainternational especially in the United States people of the national image.This paper will research object determined for the ’", hope from pure Englishmedia research limitations, and open up new research perspective. This study selectedon January1,2006to January1,2012’s "’ The China Press " A version of the report asA sampling object, including the front page, headline news, hot topic, daily focus,news tracking, freedom of speech, of the special report, etc. This paper attempts tonews from the audience practitioners with special identity of culture, this paper discusses the ’" in the report way, the report tendency, reports the theme, issues settingbetween western the mainstream media and the unique position between the Chinesemedia and style, trying to find out its unique reported model, and analyzes the reasoncaused this unique way.The first part is to the ’" China reports of content analysis. Including reportssubject analysis, news source, reported tendentiousness analysis, analysis report wayanalysis. The second part is to the ’reported the results of the study content analysis,and analyzes on the’"on China’s national image of the mold for the whole picture.According to the results, we had reason to think that the results of the analysis thereason has three aspects: one is the editor with news by self-identity and nationalresponsibility relevant,2it is and media audience boy concerns and seeking therelevant consciousness, three is and news sources and technical factors such aspurchasing&cataloguing way. The third part is on the ’" research results on China’snational image communication puts forward strategies and Suggestions, includingimproving China’s comprehensive national strength, change the idea of internationalcommunication and attitude and the establishment of overseas Chinesecommunication system, etc.This paper concluded that the final conclusion is:"’ The China Press " presentson the Chinese national image with the positive image is given priority to, with theobjective facts as the basis, and in some significant events borrows the affinenationalism of the emotional inclinations. Therefore, China should pay much attentionto the ’" and so on the Chinese overseas media in China’s national image and thefunction of the guidance and make full use of, with the aid of this platform in theinternational public opinion out our own voice.