Study On The NetEase WAP Site Touch-screen Version Mobile Program Based On The HTML5and CSS3

With the rapid development of3G mobile service, the quantity, type and networkshare of the intelligent terminal are accelerating sharply and the user influence continuesto increase, thus making this kind of terminal cover most of the market share. Thisphenomenon pushes forward the innovation of mobile internet era form WAP site of2G tomobile WEB of3G. Along with the improvement of the general environment offered bycurrent mobile network, the popularity of3G/Wi-Fi makes it possible for the access speedto compare with the desktop network. With the overall technical support of XHTML+JS+HTML5+CSS3, the appearance and perfection of the latest browser with highperformance have offered firm foundation and guarantee to optimization revolution ofWAP site. Besides that, the Terminal hardware call such as GPS, sensor and camera alljoint together, pushing the mobile site and application towards a more important as well aseasy-to-use position. Therefore, the mobile network equipped with intelligent terminal willbe the mainstream trend of future because of the more rapid access speed, adequatecontent experience, better optimization of the function and more powerful interactioncapacity. The mobile NetEase touch screen version is just taking this path to follow.On the basis of the excellent content and resource of NetEase portal and the back-enddata of3G-CMS/CMS, NetEase touch screen version carries out the development with thecurrent technology of HTML5+CSS3+JS through the arrangement of informationstructure aiming at the touch-screen terminal UI and interaction design. The system makesthe Front-end development on the basis of IOS/Android platform+webkit kernel browserto meet the need of mobileterminal adapter and background operation. The secondphase iterative version has been promoted with advertising system, user-defined module,external promotion needs and individual center. This version mainly focuses on theNetEase users who are dissatisfied with current PC client or mobile client as well as theboost of the touch-screen terminal users with the popularity of smart phones and smarttablets.Touch-screen version has optimized the details of mobile NetEase site, generallyenhanced the products experience and offered the solution to one-stop service of information based on the optimization of large touch-screen. Meanwhile, it has also madean attempt of mobile advertisement subdivision and has achieved a great expectationeffect.