The Development Strategy Of Wuhan’s Urban Life Service Weekly In The Commercial Phenomenon By Wuhan Weekly

In the1990s, as a new class, white-collar workers’ influence of the society grew.The result of social stratification is that the newspaper market’s re-understanding andself-development. As China has already entered the consumer society, urban life serviceWeekly of born.Since Shopping Guide has been founded in1993for about20years, China’s urbanlife service Weekly has made tremendous development. The new media in paper whichis between newspaper and magazine takes the daily life consumption as the main theme,the urban readers as clients, the fashion、entertainment and useful information asfeature has come out in the city and the domestic.With the economic development of Wuhan and the growth of white-collar workers,people’s ability of consumption building, there’s an urgent need of urban life serviceWeekly to give help and guide on the consumption of daily life. In addition, urban lifeservice Weekly can stimulate the consumer which further promote the economicdevelopment of Wuhan.In recent years, urban life service Weekly has become the focus of many scholarsand media practitioners. Different kinds of studies continue to emerge throughout thephenomenon derived from the urban life service Weekly. However, the research ofWuhan city is rare, and there is no strict system and mature representatives, and there isno article about the development strategy of Wuhan’s Urban Life Service Weekly in thecommercial phenomenon. Therefore, the study of Wuhan’s urban life service Weeklydevelopment strategy on the bace of consumer theory is of great significance.On the basis of consumer theory, this article gives a detailed combing of Chineseurban life service weekly’s development process and Wuhan’s urban life service weeklymarket. With the method of horizontal comparison, the article compares four furniture representative urban life service Weekly with Wuhan’s local life weekly Wuhan Weekly,and summed up the development strategy of the Wuhan Weekly.Finally, on the basis of the previous text, from the aspects of segmentation,localization, branding and networking, the article gives an outlook of Wuhan’s urbanlife service Weekly.