Study On The Propagation Characteristics Of Weekly Newspaper APP Of Urban Life Service

The propagation characteristics of the weekly newspaper APP of urbanlife service are studied, three urban life service weekly newspaper APPscovering the key cities in China with high market share are selected as theresearch samples, including Sanlian Lifeweek, Modern Weekly, and ShoppingGuide. The propagation characteristics of urban life service weekly newspaperAPP are summarized from several aspects, including the propagation contents,propagation media, propagation process, etc. by applying other disciplinescomprehensively (including product design, psychology, etc.) throughquestionnaire survey, data acquisition, case analysis, literature analysis, etc.In this paper, characteristics, platform channel and consumer compositionof urban life service weekly newspaper APP are introduced firstly, and thencontents-presenting modes applicable for the network era are summarized anddefined as one of the meta-media with symbol integration functions; it isconcluded that it has the following propagation characteristics in theinformation construction and secondary presentation process, such as unified,turning passive reading to active acquirement, visional transmission leadingpattern, individual consciousness cross-platform fission propagation andself-correction of medium deviation, etc. Meanwhile, with the assistance of textanalysis and quantized study, the propagation effect of urban life serviceweekly newspaper APP is measured from the perspective of users, and it isalso proposed that the limits of authority shall be loosened properly on thepremise of guaranteeing the self-choice right, so as to satisfy the socialdemand of users in virtual space-time.In addition, the industry concerns and future development of urban lifeservice weekly newspaper APP are also explored, the general experience isconcluded, and suggestions are proposed by combining the individualobservation and experience, so as to provide references to the survival and development of newspaper industry in the network era.