Operation And Development Of City Life Services Weekly

The newspaper management is the survival and development of media,newspapers,an important element.In recent years,the decline of daily business newspaper and the disappearance of popular, especially in Beijing Xinhua on October 10,2007 Mar has been reported that the United States Microsoft -NBC News Web site in the forecast for the next 10 years disappear in 10 industries,the newspaper ranked the fifth Items.However,the mainland Chinese city life weekly services in recent years illustrates the operation of the newspaper's presence tenacious vitality and operating income growth in China shows that the so-called demise of the newspaper on the unscientific nature.Weekly services of urban life means that in many big cities in recent years appears to urban readers for the audience to life the theme of consumption in order to fashion and entertainment featuring weekly service.These papers can be used not only to read the contents of winning readers,but also in the media on the operating performance is commendable.Urban lifestyle is a weekly newspaper in the city in recent years,the bright spot,more representative newspapers:Beijing's"excellent guide to shopping,"Shanghai"Shanghai Times,""Shanghai Wednesday,"and"Shanghai Week"and"Life magazine,"Tianjin's"100 days,holidays,"Guangzhou's"Modern Weekly", Chongqing the"new woman",and so are several. Today,the newspaper of China's reform has gone through more than 20 years of ups and downs,during which the most fundamental change is the concept of the establishment of the market.It has inspired the vitality of China's newspaper industry is unlimited. Professional struggling newspaper industry reported a follow-up,we are also pleased that:good governance newspaper,Baodaobulao Evening News,City News rise, the service life of the city newspaper is to become the newspaper's Flower Market.However,domestic Hanniuchongdong relevant research papers in the literature,the service life of the newspaper also discussed rare.In Europe and the United States,as the service life of a wide range of information in newspapers and magazines,and there is no special service life of newspapers,can not talk about this type of research papers;in Japan,the service life of newspapers Research is also a very few.In recent years,access to domestic research literature in 2002 prior to the service of life on the discussion paper,a class is scattered in various types of arguments as in the article,and the other is"excellent shopping guide"living services in-house newspaper of experience and presentation. Until 2002,the Chinese People's University Institute of Management media editing and publishing the"life and the media"before there have been some experts and scholars on the life of a newspaper to carry out the services outlined and discussed more than substantive articles,but these articles have not yet live on services Newspapers in particular types of living weekly services to conduct a comprehensive,systematic and in-depth research, this article attempts to service life of the newspaper business to make a breakthrough in research,and strive for China's urban services and other weekly newspapers for the survival and development of a number of reforms Constructive ideas and learn from them. In this paper from the urban life of the weekly services of the nature and the environment,create brand,operating mechanisms,innovation and the development of four chapters on the life of the city, with weekly services to China's economic development, especially in big cities or metropolitan rapid development,And the newspaper industry is now the market is playing an indispensable role,as it is bound to the law of the press and the press and the development of continuously improved.