The Research Of Improving Chinese Government Public Relations Under The Informatization

Government public relationships demonstrate the mutual relations betweengovernment and the mass in government administration. As a special publicrelationship，by means of various communication methods，it aims to establisha kind of mutual-understanding trustful and everlasting relationship， as well asgain the mass’ support for the government， so that the administration efficiencyand the society benefit would be improved. Since the1980’s， Chinesegovernment public relationships have played an extremely important role inpolitical field. With the rapid development of information technology andmarket economy system reform deepen， as a sort of special governmentfunction， the former government public relationships have not made full use ofthe information chance， or completely overcome itself obstacles， sogovernment public relationships could hardly obtain nice practical effects. Thisproblem has gradually arouses people’s attention. Therefore the study how toadvance government public relations efficiency and serving qualitybased on informatization environment feature and demand seems to beessential. With the basis of some others’ studies about government public relations，this paper introduces the basic theories of informatization and governmentpublic relations； based on influence government public relations confront ininformatization period. It discusses the role China’s government public relationsshould be in informatization background. It makes analysis of practical situationof China’s former government public relations： It includes the achievements ithas got and also its difficulties. Taking USA， Japan， England and Singapore’sexperience as example，it points out their features about government publicrelations improvement with the help of information and technology， and makesa rough consideration of their experience transfer. At last， it provides somepositive suggestions on the development of government public relations in theinformatization background. This paper makes reference for development ofpresent government public relations， and offers some practice significance togovernment management.