Relationship Of Digital Media And Art Production Methods

In the Marx’s theory of artistic production, artistic production isdecided by the substances under certain conditions and adapts to the levelof economic development.In the digital media technology, artistic production has its uniqueaesthetic connotation and characteristics. M50‐‐a most representativecultural and creative industry which is based in Shanghai. The articleconcludes the relationship of digital media technology and artisticproduction methods from three aspects: artists, works of art and digitalmedia arts development, the three are associated with each other.Challenged by digital media technology, the dominant position of artisticcreators is shook. Because of transformation of art ideas, artists of digitalmedia changed into art producers from the traditional creators. In addition,from the perspective of art works, digital media art shows its’ own uniqueaesthetic characteristics and transformation of innovation mode. Becausecontemporary art depends on digital media technology means excessively,artists ignore the works connotation and creation intention, art turns into atotal display media of digital technology for lacking of humanistic concern, which lead to a difficult position for contemporary digital media arts.